Data Storytelling Professional Certification - DSTPC™.
The amount of data that each person on Earth produces on a daily basis is approximately 1.7 MB per second. Thanks to this large amount of data, data is a new asset from which value and economic benefit can be extracted.
Data analysts, data engineers, data scientists and machine learning engineers, among other roles, are responsible for deriving value from this mountain of data. However, bringing those business findings (insights) to the organizations' end customers, usually decision makers, is a challenge.
There is a significant communication gap between these people and the technical profiles, so it is necessary to establish bridges of communication and understanding between the parties, allowing all those involved to extract the desired value from the data.
Statistics have never changed the way people think, but stories have. Stories have shaped our minds, our culture and our society since ancient times, when our ancestors sat around a campfire. Our minds are not designed to process numbers, but they do so very naturally with stories. For that reason, data storytelling, or stories with data, has become the quintessential method for transforming knowledge into actions that change the world.
The target audience for this certification is data analysts, data scientists, data engineers, machine learning engineers, statisticians, engineers and people who in general work with data and wish to implement this method to be more successful in implementing actionable insights resulting from data analysis. It is also aimed at executives, administrators, managers, decision makers, politicians, communicators and journalists who wish to close the communication between them and data specialists.
The student will learn the following:
How to drive change with insights.
2. Why it is important to tell stories with data.
3. The psychology of data storytelling.
4. The anatomy of a data story.
5. The basis of a data story.
6. The structure of a data story.
7. Best practices to implement in data visualization.
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Tailor-made training for your company
We can bring to your company, organization and/or site of interest any of our Business Academy Program trainings. Based on the requirements and needs requested, we design specific and customized training programs.
In addition, if you need any topic that is not included in our Business Academy Program, you can contact the Training and Development Unit and our staff will contact you as soon as possible.
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