Digital Transformation refers to the process of integrating technology and innovation in all aspects of an organization, in order to optimize its operation, improve its efficiency, adapt to changes in the digital environment and provide a better experience to customers and employees. It involves the redefinition of processes, the adoption of new technological tools, the implementation of digital strategies and the creation of an organizational culture oriented to innovation and digitization. Digital Transformation is a holistic approach that seeks to boost the competitiveness and sustainable growth of companies in the digital era, allowing them to take advantage of the opportunities and face the challenges of today's constantly evolving business world.