Strategic management is a business management approach that focuses on planning and implementing long-term strategies to achieve the organization's objectives. It is an ongoing process that involves making decisions based on a thorough and comprehensive analysis of the business environment, and seeks to leverage the company's strengths and minimize its weaknesses. Strategic management involves a clear understanding of the organization's vision and mission, the definition of long-term objectives, the identification of opportunities and threats in the business environment, the evaluation of the company's resources and capabilities, and the implementation of effective strategies to achieve the established objectives. Strategic management focuses on the management of the company as a whole, and not only on operational or short-term aspects. Its objective is to achieve superior long-term business performance and improve the company's competitive position in the marketplace. In addition, strategic management involves the constant evaluation and monitoring of the organization's performance and the adjustment of the strategy according to the results obtained and changes in the business environment. In summary, strategic management is a business management approach that seeks to optimize the organization's long-term performance through careful planning and effective implementation of strategies tailored to the company's needs and resources.